Pekabex
content creation
social media
web design
At Pekabex, a leading company in the precast concrete construction industry, I worked within the marketing department, where I was responsible for the creation and management of digital content across multiple channels. My role encompassed the full scope of visual and written communication, with a strong focus on consistency, clarity, and brand alignment.
I designed and produced all social media materials — from graphics and animations to copywriting — ensuring that the brand's voice was both professional and approachable. In addition, I led the UX and UI redesign of the corporate website: reorganizing the content structure, improving user flow, and creating new subpages to better present the company’s offering and expertise.
Beyond digital, I also designed a wide range of print materials, including brochures, banners, flyers, and advertising graphics. Each piece was carefully tailored to suit different formats and marketing objectives, while maintaining visual coherence across all touchpoints.
This project highlights my ability to combine marketing strategy with design thinking and content creation. It reflects a hands-on approach to visual storytelling, user experience design, and multi-platform brand communication.