Dog Crazy
visual identity
For Dog Crazy, a lifestyle brand offering stylish accessories for dogs and their owners, I developed the core elements of the visual identity, with a strong focus on logo design. The goal was to create a brand image that captures the joyful, playful, and loving nature of the bond between humans and dogs, while remaining modern and visually versatile.
The logo was designed to be both memorable and adaptable across different mediums — from packaging and tags to digital channels and branded merchandise. I focused on creating a clean, emotionally resonant symbol that would speak to the brand’s target audience of conscious, design-oriented pet lovers.