The result is a brand that merges brutalist minimalism with archival nostalgia, celebrating both the geometry of modernist design and the emotional imprint of post-war architecture. The identity system embraces a functional, grid-based layout inspired by modernist planning, paired with a raw but curated typographic voice. The core logo is entirely typographic — set in Stolzl Display — rejecting ornament in favor of structural integrity, allowing the brand name to carry the weight of its mission.

The visual language balances a restrained color palette — muted black, archival beige, and a bold, unmistakable red — with a library of content that includes architectural photography, technical drawings, and editorial-style compositions. All content aligns with a core idea: "To rescue what was meant to be forgotten."