Gołota Fizjo
branding
content creation
social media
visual identity
Gołota Fizjo is a physical therapy brand established in a small spa town known for its natural health attractions — but lacking truly professional, medically grounded rehabilitation services. The goal of the brand was to stand out among informal, underdeveloped local businesses and become a trusted, go-to destination for both residents and visiting tourists looking for real, lasting support in recovery, mobility, and pain relief.
I led the complete development of the brand from concept to execution. This included naming, logo design, color system, typography, and the creation of a visual identity that feels grounded, clean, and trustworthy — a deliberate contrast to the chaotic and inconsistent aesthetics of other local offerings. The brand’s tone is calm, confident, and personal — built to evoke trust and care without feeling sterile or corporate.
Alongside the visual identity, I developed a comprehensive brand strategy, a local-first marketing plan, and a social media strategy focused on accessibility, education, and clear communication. All visual content — from social posts to printed flyers — was created in-house. I also produced and directed a series of video materials, showcasing treatments, client stories, and educational tips in a relatable and down-to-earth way.
